A decade ago, if you told someone that a full-time career could come from streaming games, building an online audience, or running a digital merchandise brand, most people would have laughed.
Today, the career landscape has changed.
This isn’t about replacing traditional jobs like engineering, medicine, or business management. Those roles will always exist. But it’s about recognising that new-age industries now offer serious, high-paying, and future-proof career opportunities that didn’t exist five years ago.
1. The Job Market Has Expanded Are You Seeing It?
We’re in a world where traditional jobs remain important, but new digital ecosystems are generating entire categories of work.
Industries like:
- The Creator Economy
- Influencer Marketing
- Digital Media Production
- Social Commerce
And they’re not “side gigs.” They’re multi-billion dollar sectors.
2. Real-World Examples: From iShowSpeed to MrBeast
Let’s look at how some creators turned their personal brands into global businesses:
- iShowSpeed: From live streaming to collaborating with Cristiano Ronaldo.
- Kai Cenat: Twitch’s breakout star turned mainstream media personality.
- Logan Paul & Jake Paul: From YouTube to global boxing events, then on to business ventures.
- KSI & The Sidemen: From entertainment content to running successful product lines, including clothing brands and energy drinks.
- MrBeast: From viral videos to launching food chains and chocolate brands.
- MRZ Thoppi: An emerging South Asian streamer who built a loyal following through regional language content and interactive live sessions, showing that this industry is growing even in non-Western markets.
Even politics is entering the space: Donald Trump, during his 2024 election campaign, appeared on live streams hosted by Adin Ross to engage younger audiences directly on digital platforms.
This is no longer just entertainment. It’s business. It’s influence. It’s employment.
3. TikTokers, Instagrammers, and the Jump to Mainstream Careers
It’s not just YouTubers.
- TikTok stars are becoming TV hosts.
- Instagram influencers are moving into corporate digital marketing roles.
- Viral content creators are getting hired by brands as content strategists, media planners, and even creative directors.
For students globally, this means the skills you build around digital engagement are now valued across industries.
4. Technology Has Created Jobs That Didn’t Exist Before
You don’t have to be the face of the brand to build a career in this space. Technology has created demand for:
- Social Media Analysts
- Community Managers
- Digital Campaign Managers
- E-commerce Content Specialists
- Influencer Relationship Managers
- Streaming Production Coordinators
These are roles that didn’t exist a few years ago. But today, companies are hiring for them across global markets.
Another striking example is the recent AMP Summer 2025 campaign. This isn’t just a group of streamers going live. They’ve produced a full cinematic trailer with production quality that rivals major movie releases, all to promote their upcoming 30-day, 12-hours-a-day live streaming marathon.
This highlights how far the creator economy has come.
Today, successful content production requires:
- Scriptwriters
- Cinematographers
- Production Managers
- Editors and VFX teams
- Marketing and PR professionals
The skillsets behind these campaigns now mirror what you’d find in mainstream TV and film production.
5. Courses That Prepare You for These New Careers
If you’re serious about making this a career path, you’ll need the right education to back it up.
Relevant postgraduate courses include:
- MSc Digital Marketing (available at UWS London)
- MSc Media & Communications
- MSc Project Management (to manage brand collaborations and campaigns)
- MSc IT with Project Management (for streaming infrastructure and backend roles)
This isn’t about abandoning traditional degrees. It’s about choosing courses that align with today’s market demands.
6. How Erudmite Helps Students Stay Aligned with Emerging Trends
We understand that many students (and their families) still lean towards traditional fields. That’s fine.
But at Erudmite, we also make it a point to educate students about what’s changing globally:
Just like how we’ve been highlighting Cybersecurity as one of the fastest-growing career fields, we now see the Creator Economy, Streaming, and Digital Media Careers following a similar trajectory.
We track trends, observe hiring patterns, and help students make informed decisions.
Whether you want to work in banking, engineering, or build a career in the creator economy, our job is to give you clarity and options.
The Erudmite View: Noticing Trends, Guiding Careers
This isn’t about abandoning traditional career paths. It’s about expanding your vision.
The world has changed. New industries have emerged. And jobs that didn’t exist a few years ago are now some of the highest paying and fastest growing.
If you’re planning your next academic or career step, here’s the truth:
Don’t limit your choices to what was relevant a decade ago.
Whether you want to manage a creator, run digital campaigns, design content strategies, or even become a creator yourself—the market now has space for you.
At Erudmite, we’ll help you explore both worlds—and choose the one that fits you best.
FAQs
1. Do I have to be a creator to work in this industry?
No. Most jobs in this space are behind the scenes: marketing, strategy, analytics, and project management.
2. Are universities abroad offering courses for this industry?
Yes. Digital Marketing, Media Communications, and Project Management are among the most popular.
3. How can Erudmite help if I’m unsure which direction to take?
We offer free career counselling sessions where we help you explore both traditional and emerging career paths.
4. Is the creator economy a short-term trend?
No. With billions in global revenue and major brands investing heavily, this sector is here to stay.
5. Can I combine my traditional degree with digital career skills?
Absolutely. Many students pursue dual skillsets: traditional degrees with digital certifications or postgrad specialisations.
